Dubai: The Division of Tourism and Commerce Advertising (Dubai Tourism) on Friday introduced the worldwide launch of ‘Ya Salam Ya Dubai’, a brand new iconic tune that celebrates what makes Dubai among the finest cities on the earth.
Ya Salam Ya Dubai was created as a musical tribute to the ever evolving, ever charming metropolis of Dubai. The remake merges the 2 hit singles by Rashed Al Majed - Dubai Kawkab Aakhar (Lyricist: Anwar Al Meshiri, Composer: Ahmad Al-Harmi), launched in the course of the twenty fifth version of DSF, and Dubai Danat Al Donia (Lyricist: Aref Al Khaja, Composer: Khaled Nasser) which was launched for the very first version of DSF in 1996.
The English model of the tune has been written by RedOne and Pat Devine. The tune's variations have been modernised to attraction to music lovers and Dubai residents of all demographic classes. Distributed by Platinum Data, the launch was on New Yr's Day as a part of the twenty sixth Dubai Procuring Competition (DSF), organised by Dubai Festivals and Retail Institution (DFRE).
The music video can be a tribute in itself, directed by David Zannie and that includes iconic Dubai landmarks together with Jumeirah Al Naseem, Madinat Jumeirah, the Historic District, Dubai Water Canal, Coca-Cola Area, Miracle Backyard, Museum of Digital Artwork, La Mer, Ce La Vie restaurant, Jadaf Waterfront, Brass Monkey on Bluewaters Island, The Seashore by Meraas and Dubai Creek Harbour.
Issam Kazim, CEO, Dubai Company for Tourism and Commerce Advertising (DCTCM), mentioned: “With Ya Salam Ya Dubai, we can truly celebrate how far Dubai has come to be a leading international destination recognised around the world. In a relatively short time period, the city has innovated and adapted to changing tourism trends and the evolving global travel industry, achieving countless milestones, launching world-class landmarks and hosting successful events that continue to attract global attention and visitation. Dubai continues to defy expectations and we are very fortunate to have had a decisive leadership who leveraged a swift response to COVID-19 that allows the city to continue welcoming visitors from around the world safely into the new year.”
- Inputs from Dubai Media Workplace
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