The San Francisco-based firm has partnered with Meta (FB) to launch a journey reserving means via its WhatsApp service in India, the 2 tech corporations mentioned in a press release on Thursday.
The integration — the primary of its type for the ride-hailing large — will enable individuals to e-book an Uber journey with out having to download the corporate's app. Everything from person registration and ride-booking to getting a visit receipt will probably be managed throughout the WhatsApp chat interface.The service is being rolled out first in the northern metropolis of Lucknow, and will probably be expanded to different Indian cities quickly, the assertion added."We want to make it as easy as possible for all Indians to take an Uber trip, and to do that we need to meet them on platforms they are comfortable with," mentioned Nandini Maheshwari, senior director of enterprise growth for Uber APAC, in the assertion. With almost half a billion customers, India is the largest marketplace for WhatsApp. Riders who e-book via Whatsapp can have entry to the "same safety features and insurance protections as those who book trips via the Uber app directly," Uber mentioned.Some of those options embody the power to discuss to the motive force anonymously utilizing a masked quantity and getting entry to the automobile's license plate on the time of reserving."The Uber experience on WhatsApp is simple, familiar, and relatable for users and has the potential to accelerate adoption of Uber with a new category of riders in India," mentioned Abhijit Bose, the pinnacle of WhatsApp India, in the assertion. The firm goes to create more "customized solutions for products and services across sectors in India," he added.The service is obtainable solely in English, however will probably be rolled out in Indian languages quickly.
This is not the primary time Uber (UBER) has examined an formidable challenge in India. In 2015, Hyderabad grew to become the primary metropolis in the world in which Uber started accepting money funds — an possibility that was later launched in the corporate's different markets.
Uber mentioned that India is "one of the company's largest international markets," however declined to share the variety of customers in the nation.
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