Twitter takes a stab at shopping feature again - Will it click now?

Published:Dec 6, 202305:57
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Twitter's earlier efforts at making the platform pleasant for enterprise and shopping didn't meet with any nice success. The microblogging website, which felicitously lends itself to creating opinions and spreading information, hasn't cracked the web shopping conundrum but. However, provided that social platforms are counting on shopping as a means to monetization, Twitter has little selection. Given this example, Twitter is taking one other crack at a new shopping feature on its platform this weekend. In conjunction with Walmart, the microblogging app might be testing a reside shopping feature that may enable customers to purchase merchandise promoted throughout a actual-time video broadcast. 


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