Super Bowl Ads Are Moving On From Pandemic With Humor And Hope

Manning and his two-time Super Bowl champion brother Peyton will appear in an ad that features a road trip in a party bus to promote Frito-Lay products including Doritos and Mountain Dew.

The Super Bowl offers brands the chance to get in front of the year’s largest U.S. television audience of around 100 million viewers. Broadcaster NBC, a unit of Comcast Corp, charged as much as $7 million for 30 seconds of commercial time.

Advertisers are not expected to mention the pandemic explicitly, but some will tout the ability to bounce back from challenges. Budweiser, for example, will tell the story of one of its trademark Clydesdales recovering from injury.

The beermaker, owned by Anheuser-Busch Inbev, sat out last year’s Super Bowl, instead donating to support COVID-19 vaccine awareness. The company decided to come back with a more serious tone, said Budweiser Vice President of Marketing Daniel Blake, rather than something akin to its comedic talking frogs of the past.

“It was key to return to the stage with a message of hope and resilience for America," Blake stated.

The recreation will characteristic a mixture of returning advertisers and types making their first Super Bowl look.

Returning manufacturers embrace carmakers resembling GM and Nissan, Kellogg’s Pringles and journey web site Expedia .

Amazon.com will provide the primary trailer for its much-anticipated “Lord of the Rings" streaming TV series that will debut on Prime Video in September.

Newcomers will include cryptocurrency exchanges FTX Trading Ltd and Crypto.com.

“A lot of brands are taking stock of the times that we’re in now and the rise in curiosity around crypto and the metaverse," stated Adweek editor Shannon Miller.

Meta, the corporate previously referred to as Facebook, will pitch its Quest 2 digital actuality headset. The business exhibits an animatronic singing canine that has light from recognition however finds a brand new and thrilling life within the metaverse.