Singer Selena Gomez’s beauty brand set to launch in UAE

One of many hottest celeb magnificence manufacturers is lastly launching within the UAE and we will’t wait to attempt it out!

Singer and actress Selena Gomez’s make-up line, Uncommon Magnificence, will hit Sephora shops and on-line within the Center East on July 1.

The wonder model was launched in September 2020 and aside from promoting merchandise similar to lipsticks, basis and concealer, Gomez shaped the Uncommon Influence Fund that goals to lift $100 million over 10 years to assist folks underserved communities get entry to psychological well being providers. That’s not all; one per cent of Uncommon Magnificence gross sales go into the Uncommon Influence Fund.

“Mental health has always been personal for me. Figuring out how to manage my own mental health hasn’t always been easy, but it’s something I am constantly working on and I hope I can help others, too,” she wrote on the GoFundMe web page for the fund-raiser. “That’s why I launched the Rare Impact Fund as part of Rare Beauty’s commitment to addressing mental health and chronic loneliness.”

UAE isn’t the one nation getting Uncommon Magnificence. Gomez shared her pleasure about her model going international — together with to nations such because the Philippines, New Zealand, Turkey and Malaysia — in an Instagram video.

“I am so excited to finally share that Rare Beauty will be available globally this summer,” she mentioned within the video. “Rare is such a special word to me. It’s all about eliminating the need for perfection. It’s about being comfortable with who you are, embracing who you are, loving who you are and accepting it.”

The wonder model is understood for its smooth, pastel aesthetic and boasts a sturdy line-up of merchandise together with primers, eyeshadow palettes and a variety of basis shades for each pores and skin tone.

One other outstanding celeb make-up model that’s accessible at Sephora within the UAE is pop star Rihanna’s Fenty Magnificence, which made its debut in 2017.