Singapore Wildlife Reserve is now under one brand - Mandai Wildlife Reserve, announces changes to visual identities

The Mandai Wildlife Group was formally introduced as the brand new company id to exchange ‘Wildlife Reserves Singapore’, and encompasses each the zoological park operations and the on-going rejuvenation work on the Mandai precinct that are helmed by the Group.

The ever-well-liked Singapore Zoo and Night Safari retain their names, River Safari is renamed River Wonders to higher replicate the expertise it gives of taking visitors on a meandering stroll via the aquatic world of freshwater habitats.

Mandai Wildlife Reserve can even later welcome Singapore’s new chicken park, changing the Jurong Bird Park. The new park, to be named Bird Paradise, brings visitor on a journey into the superb world of avian wonders. Dedicated to chicken conservation, it should home one of the biggest numbers of threatened avian species under human care. 

Rounding up the wildlife park experiences in Mandai Wildlife Reserve will likely be Rainforest Wild, which gives explorations inside a rainforest setting the place habitat, journey and animals are weaved collectively into one compact expertise.

A brand new Masterbrand Mandai that embodies the fervour and dedication for a thriving, biodiverse planet was additionally unveiled alongside the brand new company id. The new brand world is impressed by nature and the animals under its care, which proceed to spark a way of marvel amongst visitors.

Its new tagline, ‘Come to life’, serves each as an invite – to come nearer to nature and expertise the wonders of wildlife at Mandai Wildlife Reserve, and a name – to act and shield the planet by making higher decisions each day.

The Group will proceed to assist area conservation work by deploying its wildlife experience within the areas of conservation planning, veterinary companies, animal care and analysis. These efforts will likely be complemented by funding and in-type contributions, which have amounted to greater than $10 million over the past 5 years.

This work contains defending native wildlife via funding and taking part in analysis programmes, in addition to the therapy and rehabilitation of 1,500 rescued animals at its two animal hospitals every year.

Conservation contributions will likely be scaled up via Mandai Nature, collectively established by Temasek and Mandai Wildlife Group. Working carefully with conservation companions throughout the area, Mandai Nature champions the safety of threatened species and the habitats they reside in, whereas bringing advantages to native communities. Mandai Nature can even apply nature-primarily based local weather options to shield the area’s inexperienced and blue ecosystems, together with forests, grasslands, wetlands, mangroves, and seagrass beds.

Mandai Global will set up and function new traces of enterprise anchored in creating optimistic outcomes for nature and wildlife that span the expertise financial system, ecotourism, edutainment, and inexperienced know-how. It is searching for partnerships with like-minded organisations dedicated to doing properly via doing good. Examples embrace working with companions to curate nature-primarily based experiences for discerning travellers and exploring new platforms to strengthen the attain to audiences past its parks, into residing rooms and gadgets.

Aside from the brand new developments under the brand new Mandai Rejuvenation Project, Mandai Wildlife Group regularly re-invests in its wildlife parks. 

Amongst the enhancements within the pipeline for the present parks embrace a brand new amphitheatre on the Night Safari and a revamped Kidzworld in Singapore Zoo. To transcend the boundaries of its bodily parks, the Group is innovatively increasing the usage of digital and digital content material.

In complementing the suite of digital studying journeys and again-of-home guided experiences, mother and father and youngsters may look ahead to Ranger Buddies, an expanded programme with new thrilling phygital actions. Through every day studying missions, each youngster can develop into an on a regular basis hero to champion optimistic change for themselves, others, and the surroundings.  

The roll-out of the brand new brand id and logos, together with extra visual property, has commenced with a change within the Group’s company apparel and the roll-out of recent platforms corresponding to the web site, social media channels, e-tickets, and key park signages.

The full brand changeover is anticipated to happen by the tip of 2023.