Shopify has introduced a brand new strategic partnership with Spotify that can enable artists to increase past music and merchandise to construct totally realized companies on its ecommerce platform.
Artists that use Spotify to promote and distribute their music can now promote merchandise reminiscent of hats, sweatshirts, vinyl data and more utilizing Shopify on the platform the place their listeners and followers already have interaction with their music probably the most.
By connecting their Spotify for Artists account with their online retailer on Shopify, artists can sync their product catalog and showcase merchandise of their selecting instantly on their Spotify artist profiles which makes it a lot simpler for followers to browse and buy gadgets. Shopify additionally offers entrepreneurial artists entry to an all-in-one commerce platform from which they will handle their manufacturers throughout a number of touchpoints together with the preferred music streaming service on the planet.
Director of product at Shopify, Amir Kabbara defined in a press launch how the brand new partnership between the 2 firms will present artists with new methods to monetize their manufacturers, saying:
“Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel. Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are. By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”
Expanding past conventional merch
Through its new partnership with Shopify, Spotify is offering artists with an extra useful resource to help them flip listeners into followers and followers into tremendous followers whereas additionally serving to them earn more.
For new artists wanting to create an online retailer for the primary time, Shopify is an easy-to-use, all-in-one commerce platform that enables them to begin, develop and handle their manufacturers. However, artists that have already got a big following or pre-existing companies, also can leverage the ecommerce platform's infrastructure as it might deal with excessive volumes of site visitors throughout extremely anticipated product drops or different key gross sales moments.
The Shopify channel for Spotify is on the market to artists in all markets that the music streaming service has launched in thus far whereas their followers within the US, UK, Canada, Australia and New Zealand will now find a way to see their merchandise whereas listening to their music.
Both new and current artists can join Shopify's Spotify channel by utilizing the corporate's fan growth platform, Spotify for Artists.
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