PETA Wants Amul To Take Down 'Misleading' Topical Featuring 'Vegan' Novak Djokovic

Popular animal rights organisation People for the Ethical Treatment of Animals or PETA has engaged with a recent battle with dairy model Amul, this time on an commercial together with none that tennis star Novak Djokovic. PETA on Tuesday, despatched a letter to Amul, asking them to take down the commercial, the place they've congratulated Djokovic after successful the French Open. The Serbian star just lately gained his nineteenth Grand Slam by clinching the French Open 2021 title. PETA argued that the advert Amul got here up with, was 'deceptive' as Djokovic would not eat dairy or dairy merchandise. Amul Congratulates Novak Djokovic After Serbian Wins French Open 2021 Title (See Post)

Amul's advert featured Djokovic with the textual content, " “serb kuch jeeta.....do baar”.It also stated, "Amul Djo khaaye, usse bhaaye," which signalled the fact that Djokovic ate milk products. Explaining as to why they considered the ad to be deceptive, PETA CEO Dr Manilal Valliyate said, "Djokovic is a vegan who gained his nineteenth Grand Slam, and now, PETA India slams Amul for appropriating his picture in an advert for the very product he denounces."

This wasn't the first time however that both these organisations have taken on each other. Last year, they had criticised Amul's ad on Oscar-winning actor Joaquin Phoenix. Phoenix, in his speech after receiving the award, had talked about the significance of animal rights.

Valliyate's letter continued, "Today, many athletes and celebrities all over the world, together with tennis champion Venus Williams, Formula 1’s Lewis Hamilton, American soccer participant Colin Kaepernick, and Olympic gold medallist and soccer participant Alex Morgan, are consuming vegan for improved well being, concern for animals, or to assist the setting.”

"Amul already produces foods that do not contain dairy, like peanut spread and dark chocolate. Won’t you now discontinue the misleading ad featuring Novak Djokovic and consider making your company also known for delicious, healthful vegan milk?" the letter additional learn.

The conflict between Amul and PETA goes manner again to March this yr when Amul had printed commercials stating the variations between milk and plant-based merchandise. The advertisements despatched out the message that incontrovertible fact that "milk is a complete food, natural as well as vegetarian."

Amul's case was supported by the Advertising Standards Council of India or the ASCI, which stated that "there is sufficient scientific data to prove that milk is nutritious and a rich source of calcium, vitamins, carbohydrates, fat, minerals and protein.” PETA subsequently was unhappy with the verdict and wrote to Amul in May, asking them to start making vegan products.

(The above story first appeared on SociallyKeeda on Jun 22, 2021 09:20 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).