McDonald’s and Grab expand partnership to launch limited-edition merchandise and exclusive vouchers on GrabRewards

Grab and McDonald’s Singapore proclaims a wide-ranging partnership geared toward remodeling the short service restaurant expertise in Singapore.This first-of-its-kind collaboration in Southeast Asia will see the mixing of GrabPay and GrabRewards with McDonald’s online and in-store ordering expertise, the growth of McDonald’s on-demand supply capabilities by GrabSpecific, in addition to the design of much more distinctive online and in-store shopper experiences by shared insights and Grab’s promoting answer.This expanded partnership past meals supply is according to McDonald’s ongoing digitalisation efforts geared toward unlocking more worth and comfort for his or her prospects, and Grab’s aim of being the selection platform of development for retailers in Southeast Asia.

The multi-faceted partnership between Grab and McDonald’s unlocks:

A brand-new funds and rewards expertise

GrabPay is the primary non-bank e-wallet to be accepted as a cost choice throughout all McDonald’s shops islandwide, and on the McDelivery app and web site.Consumers pays with GrabPay over-the-counter, in addition to by way of Self-Ordering Kiosks and Drive Thru from at this time. This offers them more methods to earn GrabRewards factors, which may now even be used to redeem exclusive McDonald’s vouchers and merchandise on the GrabRewards catalogue.

Expanded deliveries capabilities for more online orders

With more shoppers ordering online, McDonald’s has built-in the GrabSpecific service into all their online ordering channels, together with the McDelivery app and the McDelivery web site, to scale their on-demand deliveries capabilities. GrabSpecific is at the moment their major logistics associate and has enabled McDonald’s to serve more shoppers per day.

More thrilling and exclusive shopper campaigns

Grab and McDonald’s will develop a unified insights platform that consolidates developments and statistics throughout each corporations’ ordering channels. This will allow them to have a pulse on what shoppers most worth and frequently design rewarding and personalised experiences for shoppers resembling exclusive limited-time-only promotions and distinctive McDonald’s x GrabMeals challenges.These insights may also permit each manufacturers to higher leverage GrabAdvertisements so as to introduce the proper offers and campaigns to completely different shoppers in additional related methods.To rejoice the expanded partnership, shoppers can look ahead to limited-edition co-branded merchandise and promotions.