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Maison Margiela’s new flagship fragrance boutique lets you personalise your scents with polaroids printed in-store

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If you strolled previous the shops in Takashimaya Mall lately, you could have observed a boutique replete with subtle white interiors and a colourfully luminous cover nestled inside.
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That is French luxurious trend home Maison Margiela’s first-ever flagship fragrance boutique, which formally opened its doorways at Ngee Ann City (#B1-14) final month.

maison margiela flagship fragrance storefront

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The welcoming, trendy boutique options the House’s fragrances and candles for each him and her. At the doorway, you’ll be greeted by a life-sized bottle of the model’s hero scent, Lazy Sunday Morning, inside its Instagram-worthy Bestseller Zone.

What’s more, the shop is provided with digitalised undertaking display screen set up, in addition to a personalisation station, so you can create loads of reminiscences with the model’s REPLICA fragrances.

Olfactive Discovery Zone & Novelty Highlight Zone

maison margiela flagship fragrance store Olfactive Discovery Zone & Novelty Highlight Zone
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L-R: The Novelty Highlight Zone and the Olfactive Discovery Zone

Follow the rainbow cover and you’ll end up within the Olfactive Discovery Zone (proper). It’s powered by a bodily fragrance show and projector display screen set up, that are actual feasts for the eyes.

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Explore the total line of 15 REPLICA fragrances, which can be found in 10ml (S$45), 30ml (S$97), and 100ml (S$185). Each scent is personified on-screen with visuals that seize a reminiscence, provenance, and interval in time.

As a part of the fragrance flagship boutique launch, the model can be spotlighting one among its bestselling scents, Flower Market, on the Novelty Highlight Zone (left). This space is designed to shine a light-weight on Maison Margiela’s fashionable scents or new launches and will likely be refreshed bi-annually.

You’ll additionally be capable of take pleasure in a restricted time, in-store exercise the place buying prospects will be capable of take residence flower bouquets.

Personalisation Zone

maison margiela flagship fragrance store personalisation zone

Head over to the Personalisation Zone so as to add detailed touches to the cotton bottle label onto your chosen 100ml REPLICA fragrance bottle. At the boutique, you’ll additionally be capable of print a private photograph as a polaroid to be slotted into the clear pocket of your fragrance bottle pouch.

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Thereafter, you can choose a themed want card, field sleeve, and colored rope of your selection – out there in mild blue, pink, crimson, and yellow.

Home Scenting Zone

maison margiela flagship fragrance store home scents

Prefer scenting your residence with REPLICA’S assortment of fragrances as an alternative? Head over to the Home Scenting Zone for a collection of candles which might be crafted with a mix of high-quality mineral waxes and as much as 12% of fragrance focus.

The suite of scents embrace Lazy Sunday Morning, Jazz Club, Beach Vibes, By The Fireplace, Springtime In A Park, Whispers In The Library, and Bubble Bath.

The full line of cotton-made single-wicked candles that burn for 40 hours every is on the market completely on the new fragrance boutique. They’re out there in a single dimension, 165g, and every is priced at S$95.

This space is furnished with curtains and a comfortable couch too, so discover the series of candles with ease and unwind within the attractive retailer.

All photos courtesy of Maison Margiela.

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