Jerry Seinfeld’s joke on Pop Tart invention to turn into a Netflix film

Stand-up comedian and actor Jerry Seinfeld will act and direct a Netflix movie about the creation of the Pop Tart. According to Variety, Seinfeld will also produce the comedy feature film, titled Unfrosted.

Co-written with Spike Feresten and Barry Marder, the project is inspired by a joke he told on the stand-up stage about the world-shaking invention of Pop-Tarts.

Seinfeld had also used the joke during his last stand-up special 23 Hours to Kill, which was released in 2020.

Netflix and Seinfeld have collaborated for the interview series Comedians in Cars Getting Coffee, as well as two comedy specials — 23 Hours to Kill and 2017’s Jerry Before Seinfeld.

The streamer also landed worldwide rights to his classic sitcom Seinfeld in a five-year deal worth USD 500 million, with the series hitting the service later this year.

Unfrosted will start production in 2023.