Jashn-E-Riwaaz Is Celebration of Indian Traditions, Says FabIndia After Social Media Backlash Over Its Diwali Ad

Fabindia slammed by some netizens for his or her social media advert marketing campaign. The hashtag '#BoycottFabIndia" was trending on Twitter. Some users said they will boycott the products of Fabindia after the fashion brand run campaign named "Jashn-e-Riwaj" on Twitter on Monday which hurt sentiments of the people.

Fabindia in a statement to ANI said "Our present capsule of merchandise underneath title Jashn-e-Riwaaz is celebration of Indian traditions. The phrase implies that, actually. Capsule shouldn't be our Diwali assortment of merchandise. Our Diwali assortment 'Jhilmil si Diwali' is but to be launched. Please maintain a glance out".

Our current capsule of products under name Jashn-e-Riwaaz is celebration of Indian traditions. The phrase means that, literally. Capsule is not our Diwali collection of products. Our Diwali collection 'Jhilmil si Diwali' is yet to be launched. Please keep a look out: Fabindia Spox

— ANI (@ANI) October 19, 2021

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