How To Get Diners To Order Directly From Your Restaurant’s Own Delivery Channel

The restaurants in India have been struggling with the huge commissions charged by third party food delivery platforms. As per the report by Hindu Business Line, third party delivery players such as Swiggy and Zomato charge a whopping 22-25 percent on the order value from their restaurant partners. Hence, restaurants have realised the need to come up with their own delivery channel for food delivery.

Restaurant promotions are an essential strategy for boosting revenue by attracting a diverse customer base. By offering special discounts or deals, restaurants can draw in new patrons who might not have otherwise visited. These promotions serve as an introduction to the restaurant’s offerings, potentially converting first-time visitors into regular customers.

Tips to prompt your diners to order directly from your delivery channel

Make use of your website –

The first place to start with is your restaurant website. Highlight the details of your delivery service such as the contact numbers, time of operations, the areas of delivery etc. Place a banner on the website so that it grabs the attention of the audience. At the time of the launch of your service, offer special discounts in order to lure the diners and have an online food ordering website.

Today there are plenty of online tools available that can help you create a digital menu for your restaurant in minutes. These tools are user-friendly and specifically designed to cater to the needs of restaurateurs. They allow you to easily upload your menu items, descriptions, and images, and make updates as necessary. This quick and simple process not only provides an aesthetic and organized digital menu for your customers but also significantly reduces the time and effort involved in traditional menu creation.

Publicise your delivery services on the restaurant’s social media pages such as Facebook and Instagram. The research by Empathica shows that when it comes to choosing a restaurant nearly 3 out of 4 customers (72%) have used Facebook. A digital restaurant management software such as Inresto Campaign can also help you immensely in restaurant marketing and running ad campaigns.

One more effective method is by publishing advertisements in newspapers, FM radio and local television channels. Also distribute separate notices along with newspapers.

Utilise SEO effectively –

Any hungry diner would naturally search in Google for the best food delivery options available in the city. An effective Search Engine Optimisation (SEO) strategy can make your restaurant appear on the top of Google Search results. Hire the services of a digital marketing agency that can help you on this front.

Offer excellent service –

Last but not the least, offer an amazing service that will prompt customers to make repeated orders in the future. Ensure timely delivery and pay attention to the feedback from diners.