Dubai: Dubai Electricity and Water Authority (DEWA) has launched its ‘Let’s Make This Summer Green’ marketing campaign for the sixth consecutive 12 months. Themed ‘Make Unforgettable Memories’, the three-month marketing campaign will happen digitally throughout DEWA’s social media channels, in addition to its inner and exterior channels.
The marketing campaign encourages people and organisations to undertake a sensible and sustainable way of life for a optimistic environmental influence. DEWA additionally urges them to make use of its good companies and revolutionary options on its web site and good app to handle and monitor their water and electricity consumption. The marketing campaign urges all to learn from DEWA’s suggestions and pointers to preserve vitality and observe a accountable and sustainable way of life.
‘Let’s Make This Summer Green’ highlights DEWA’s ‘Smart Living’ initiative, for patrons to observe their consumption independently, just by logging into their DEWA accounts on the web site or good app, test their information dashboard to observe consumption, know extra about residential buyer tariff slabs, get conservation suggestions, and develop their conservation plans. Customers additionally profit from the ‘My Sustainable Living’ programme, which has a optimistic influence on prospects who can examine their consumption with related houses. Customers may make use of ‘DEWA Store’ gives to buy vitality and water-saving gadgets.
DEWA encourages prospects to learn from its ‘High Water Usage Alert’, to determine any inner water leaks after the water meter, and from the ‘Away Mode’ to get e-mail updates on their vitality consumption on a each day or weekly foundation whereas away from residence.
Also, DEWA recommends utilizing vitality-environment friendly ACs with 5 or 4-star rankings from ESMA (Emirates Authority for Standardisation and Metrology). More tips about vitality conservation might be discovered on DEWA’s good app or web site.
Setting targets
Saeed Mohammad Al Tayer, Managing Director and CEO of DEWA, mentioned: “DEWA spares no effort in promoting a culture of sustainability and rationalisation to raise awareness among society members to reduce waste and rationalise the use of water and electricity. These efforts support our endeavours to protect the environment and reduce Dubai’s carbon footprint, in line with the vision of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aiming to achieve sustainable development in all spheres.”
The marketing campaign additionally helps the Smart Dubai initiative and the Dubai Demand Side Management Strategy, which goals to scale back the demand for electricity and water by 30 per cent by 2030, added Al Tayer.
Khawla Al Mehairi, Executive Vice-President of Strategy and Government Communications, DEWA, mentioned: “As part of its social responsibility, DEWA keeps encouraging customers to reduce their consumption by offering smart services with the latest disruptive solutions and Fourth Industrial Revolution applications, to manage their consumption digitally and independently through a seamless experience.”
Other campaigns
DEWA additionally launches 12 months-lengthy revolutionary initiatives and awards, together with the ‘Conservation Award’, ‘Ideal Home’ initiative, ‘Neighbourhood campaign’, ‘Earth Hour’ and lots of extra. DEWA’s programmes and initiatives, between 2011 and 2020, have achieved cumulative financial savings amounting to 2.44 tetra-watt hours of electricity and 6.7 billion gallons of water, equal to saving Dh1.35 billion, and lowered 1.22 million tons of CO2 emissions.
gulfnews.com