Glance TV Launched to Offer Interactive Experiences on Smart Android TVs in India

Glance — the buyer Internet subsidiary of expertise firm InMobi — on Monday launched Glance TV as its newest providing to debut on TVs. Glance TV works as a platform for reside and interactive content material that will likely be accessible for entry to customers straight from the house display of their sensible TVs. Glance has partnered with each content material companions in addition to TV producers to make its new expertise reside for customers. Prior to the newest announcement, the corporate was recognized for driving its lock display expertise that's claimed to be accessible on over 400 million smartphones to date.

With Glance TV, Glance desires to increase its content material supply from smartphones to TVs. The new platform is aimed to supply off-beat content material of 5–20 minutes length throughout classes resembling sports activities, entertainment, infotainment, e-sports, present affairs, way of life, meals, and health. To make all this potential, Glance is utilizing its in-house content material creators and has tied up with content material suppliers together with Docubay, Epic On, and Zee5.

Users on Glance TV can work together with the content material creators straight from their tv house screens by making feedback, reactions, and taking part in polls. The new platform additionally affords experiences in which QR codes are seen on the content material by way of which customers should buy tickets for motion pictures and occasions, store reside, or publish their expressions in regards to the content material straight on their social media accounts.

Glance TV lets customers work together with reside TV content material
Photo Credit: Glance

Similar to a proprietary layer resembling Xiaomi's PatchWall, Glance TV comes pre-installed on supported TVs. Users can entry the content material accessible on the platform straight from the house display.

Piyush Shah, Co-Founder of InMobi and President and COO of Glance, informed Gadgets 360 that the aim of bringing Glance TV is to supply a two-way interactivity on TVs the place the consumer might truly work together with their favorite creator, celeb, or sports activities particular person whereas they're watching their content material. The firm conceptualised the plan for Glance TV a yr in the past and has been working on the platform for the final some months, the chief mentioned.

"We are looking at this as a whole new platform where any such content partners can engage with us and use this to their advantage," he emphasised. "And somewhere existing movies or music or digital concerts or games can have a whole different experience altogether on TV."

Shah said that Glance TV is already reside on over 300,000 TVs by way of a partnership with "a couple of manufacturers", although he didn't reveal the identify of these companions.

"As we speak, we are talking to all the main manufacturers in the world," he mentioned.

Once a consumer scans a QR code on Glance TV utilizing their smartphone to take actions resembling shopping for an merchandise seen on the display or to take part in a reside sport, Glance takes them to its proprietary web site. Shah, nevertheless, advised that it was potential to take shoppers straight to the accomplice web site or their property as effectively.

Glance TV presently works on TVs based mostly on Android TV. Nevertheless, Glance has plans to make its platform accessible to run on different working programs as effectively.

Manish Gupta, Senior Vice President and GM of Glance, informed Gadgets 360 that the corporate is focussing on India for the subsequent few months, although it does have plans to take Glance TV to world markets quickly as effectively.

Glance already has Google and Jio Platforms as expertise buyers on board to assist increase and enhance Glance TV. Also, it has creators and influencers on board by way of reside video and online purchasing app Roposo that may additionally assist in the direction of creating content material for the TV expertise.

Last month, Glance acquired gaming firm Gambit Sports and introduced plans to combine non-fungible token (NFT) video games to its lock display expertise. The firm is probably going to discover related strikes for its TV providing in the longer term.

Glance TV is aimed to be accessible on 30 p.c of all sensible TVs in India. Shah mentioned that the nation has a market measurement of about 80 million sensible TVs at current.

According to a report by market analysis agency Counterpoint, sensible TV share in the general TV shipments in India reached 84 p.c in 2021. Xiaomi led the market of sensible TVs in the nation final yr, adopted by Samsung, LG, and Sony.