Constant Contact buys SaaS solution SharpSpring to boost CRM offering

In a bid to develop its CRM capabilities, on-line advertising and marketing firm Constant Contact has purchased cloud-based Software-as-a-Service (SaaS) agency SharpSpring.

Constant Contact focuses on on-line advertising and marketing, from organising a web based retailer to leveraging social and search options, and its new property affords contracts for digital advertising and marketing businesses.

"We are pleased to welcome the SharpSpring team to Constant Contact and expand our capabilities for current customers and offer a broader set of opportunities for new customers," famous Frank Vella, CEO, Constant Contact.

"SharpSpring's focus on lead management will be an essential element in building Constant Contact's marketing automation platform to more holistically deliver results for small businesses."

CRM enterprise

Reaching the ultimate levels of the sale, the deal was initially introduced in June 2021 and authorised by SharpSpring's stockholders on August 25, 2021.

As Constant Contact is a personal firm, the monetary particulars of the acquisition weren't disclosed, however is believed to be round $240m. The deal can even see SharpSpring delisted from the NASDAQ inventory trade.

The pair now plan to be a part of forces to assist the growth of Constant Contact’s CRM and advertising and marketing automation capabilities, within the hopes that the corporate’s SMB prospects will discover ease in participating with shoppers all through their shopping for journey and, in the end, enhance conversions.

Constant Contact affords two fundamental e mail advertising and marketing plans: Email, and Email Plus, and makes use of an AI-based web site creator for its web site constructing solution.