Business News | FirstMeridian Launches 'BrandPulse' Tech-enabled Trade Marketing Solutions For Retailers | SociallyKeeda

Bengaluru (Karnataka) [India], August 31 (ANI/PRNewswire): FirstMeridian, considered one of India’s main HR options suppliers, introduced the launch of ‘BrandPulse’ – a commerce advertising and marketing resolution designed for the post-COVID retail sector.

The AI-enabled platform, which was solely designed and developed by V5 Global, a unit of FirstMeridian, helps firms optimise and observe offline and on-line advertising and marketing campaigns with minimal effort.

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Through this, a retailer can leverage the combo of revolutionary options which can be a mixture of conventional and technological benefits. By creating efficient loyalty programmes, manufacturers can enhance model loyalty, entice new clients, and increase their market attain. Brand Pulse is the right resolution for all end-to-end market activation wants of outlets throughout sectors and geographies.

It additionally executes a complete suite of retail audit options, together with retail visibility audit, which is designed to assist retailers break by way of to the subsequent stage of competitors. From hiring merchandisers to figuring out and measuring in-store house to designing, printing, onboarding retailers, and distributing retail advertising and marketing merchandise, it gives end-to-end visible merchandising companies throughout geographies.

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Speaking on the event, Group CEO of FirstMeridian Business Services, Sudhakar Balakrishnan stated, “Retailers will be able to construct a single consumer perspective by combining browse and buy behaviours, category, brand affinity, geographical intelligence, and media activity. Our Infield app gives you total control over your processes, employees, and business results.”

“Companies can make better informed and accurate decisions with the app’s comprehensive BI (business intelligence) capabilities and analytic services. The Infield software also automates performance management while providing a realistic representation of on-the-ground deployment and line reporting of field staff,” Manmeet Singh, Deputy CEO, V5 Global, A Unit of FirstMeridian Business Services, stated on the event of the launch.

COVID-19 had a higher influence on the retail business, affecting every thing from shopper spend to behavior to enterprise operations. The change requires a drastic shift in the way in which retailers market themselves to totally different audiences. BrandPulse will help retailers in navigating these new waters by shortly integrating and delivering excellent service and items and growing worker productiveness and buyer satisfaction.

BrandPulse, which works by way of an internet platform and an app, helps retailers achieve a aggressive edge by permitting them to create interactive reviews, visualise knowledge, and replace their retail processes.

To know extra about Brand Pulse, log into https://v5global.com/brand-pulse/

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