Airtel Xstream Premium OTT Streaming Service Launched in India; Aggregates 15 Indian, Global OTT Platforms

Airtel Xstream Premium over-the-top (OTT) streaming service has been launched in India. The Indian telecom supplier claims that its new OTT service will mixture content material from 15 Indian and international OTT platforms together with SonyLIV, Eros Now, Shorts TV, and more. This integration is claimed to deliver entry to greater than 10,000 films and TV reveals in one platform. The new streaming service from Airtel was first noticed final week. Furthermore, Airtel mentioned that it's choosing a single app, single subscription, and single sign-in expertise for Xstream Premium customers.

The new OTT service by Airtel — Xstream Premium — was launched in India on Thursday. The video streaming service by the Indian telecom supplier is priced at Rs. 149 per thirty days or Rs. 1,499 yearly — the costs have been first noticed final week as Airtel Xstream Premium pack on the web site. The platform will present greater than 10,500 films and TV reveals from SonyLIV, Lionsgate Play, Eros Now, ManoramaMax, Hoichoi, Ultra, Epic On, ShortsTV, KLIKK, Divo, Dollywood Play, Namma Flix, Docubay, ShemarooMe, and Hungama Play. The addition of more platforms and content material seems to be the explanation for the value revision of the Airtel Xstream subscription from Rs. 49 month-to-month and Rs. 499 yearly to Rs. 149 month-to-month and Rs. 1,499 yearly.

Airtel Xstream Premium may be considered on Airtel Xstream Box, Android TV, Fire TV, official web site, or by means of Android and iOS gadgets through Airtel Xstream app or web site. Users will be capable to view content material on two screens at a time. Furthermore, Xstream Premium goals to make the service simpler for customers by adopting a single app, single subscription, and single sign-in expertise together with unified content material and AI pushed personalised content material curation for customers.

The Indian telecom supplier additionally mentions that Airtel customers can add their subscription value to their phone payments to make funds simpler. The new Airtel Xstream Premium is completely obtainable for Airtel clients who can view content material on the platform on any machine.

Airtel says that it's concentrating on 20 million subscribers for its Xstream Premium subscription and that, in keeping with Media Partners Asia, India's OTT subscription market will develop to $2 billion (roughly Rs. 14,996 crore) by 2025. A lot of India's OTT subscriptions will develop in tier 2 and tier 3 cities.