New Delhi: Hyundai Motor India on Friday expanded its SUV vary in the nation with the launch of recent mannequin – Alcazar – priced between Rs 16.30 lakh and Rs 19.99 lakh (ex-showroom Delhi). The nation's second largest passenger automobile maker is trying to additional consolidate its place in the fast-growing SUV section with the introduction of Alcazar which comes with six and 7 seat configurations. Hyundai already leads the SUV house in the nation with fashions like Venue, Creta, Tucson and Kona Electric. The firm mentioned it has invested about Rs 650 crore on the event of the brand new mannequin which might compete with the likes of Mahindra XUV500 and just lately launched Tata Safari and Hector Plus. 2021 Hyundai Alcazar SUV Launching Today in India, Watch LIVE Streaming Here.
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The SUV comes powered with two engine choices of 2-litre petrol and 1.5-litre diesel with decisions of six-speed computerized and six-speed handbook transmissions.
2021 Hyundai Alcazar SUV (Photo Credits: Hyundai India)
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The petrol trims are tagged between Rs 16.3 lakh and Rs 19.84 lakh whereas the diesel variants are priced between Rs 16.53 lakh and Rs 19.99 lakh. As per the corporate, the handbook petrol trims ship a gasoline effectivity of 14.5 kmpl, the automated variants 14.2 kmpl. The diesel handbook trims include 20.4 kmpl whereas the automated variations ship 18.1 kmpl.
2021 Hyundai Alcazar SUV (Photo Credits: Hyundai India)
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"This year we have embarked on a new journey as we complete 25 years of excellence in India. Hyundai has entered a new segment and we aim to redefine premium travel experiences for our customers across the country," Hyundai Motor India MD and CEO SS Kim said. The mannequin will fortify the corporate's management place in the SUV section and completely complement its line-up of Venue, Creta, Kona Electric and Tucson, Kim added.
2021 Hyundai Alcazar SUV (Photo Credits: Hyundai India)
India has seen a strong improve in SUV gross sales over the previous couple of years. In 2015, the SUV section contributed solely 13.5 per cent to the general passenger automobile gross sales. This quantity grew to become about 26 per cent in 2019 and additional rose to 29 per cent in 2020. Hyundai at present leads the SUV section in the nation with a market share of 23.3 per cent in the January-May interval this yr.
The firm's market share in the section has constantly grown through the years.
From 11.3 per cent market share in 2015, the corporate's share rose to 22.7 per cent in 2019 and to 25.5 per cent in 2020. Currently, the share of SUVs in Hyundai's general gross sales stands at round 42.5 per cent. In 2015 the, share stood at 9 per cent and rose to 33 per cent in 2019. In 2020 it touched 42.5 p.c.
"We expect this contribution to increase to 50 per cent going ahead with the launch of Alcazar. There exists a niche area in the market which we would be able to cater to with the model," Hyundai Motor India Director (Sales and Marketing) Tarun Garg informed PTI.
"We have loaded all the three trims with features. Even the entry level variants come with sunroof and connected features. Of the 4,000 bookings received so far, 55 per cent customers have opted for the diesel trims," Garg mentioned. "We are fairly confident of meeting the customer demand in the days to come. Of course, global issues like supply of semi conductors would remain but we are optimistic of catering the demand," Garg mentioned. "We have introduced 11 products in the last two years. So it will continue with it. If we see scope in any segment, we will not shy away from launching a product," Garg famous.
He famous that the corporate is witnessing nice response for the mannequin with it having already acquired 4,000 bookings over the past ten days. When requested concerning the manufacturing situation at the corporate's Chennai-based manufacturing plant, he famous that the automaker is already in the method of ramping it up with COVID state of affairs easing a bit across the nation. He famous that the Alcazar was conceptualised three years in the past and so the corporate has already deliberate for the manufacturing capability for the mannequin together with that of the high-selling Creta. On gross sales expectations from the brand new mannequin, Garg mentioned that with Alcazar and like its different fashions, it's not specializing in market share however in creating a brand new section.
He mentioned the mannequin, which comes with over 90 per cent localisation content material, would first cater to home market and later may be exported. On new product launches, Garg mentioned that the corporate stays bullish on the expansion of the Indian market and would proceed to introduce new merchandise in the long run as nicely. Alcazar comes with numerous options like Bose premium sound system (8 audio system), entrance row ventilated seats, air air purifier, six airbags, blind view monitor amongst others.